09.00

Opening to the B2B Meetings

Susy Longoni, Innovhub - EEN

Hui Zhaoxu, Deputy Director, Chengdu Hi-Tech Industrial Development Zone

Business - to - Business Meetings

During the B2B session, experts from the EU SME Centre and the China IPR SME Hekpdesk will be at disposal for one-to-one consultations to European companies about doing business in China e and the IP protection to China for European SMEs. 

Welcome Speeches

Fabrizio Spada, Head of the Regional Office of the EU Commission in Milan

Giancarlo Caratti di Lanzacco, Deputy Commissioner of the EU Expo Pavilion

Fabrizio Sala, Assessor for Expo 2015 and Internationalization of Enterprises,  Lombardy Region

Alfredo Zini, Councilor of the Milan Chamber of Commerce

Keynote Speeches

Benedetto Della Vedova, Under Secretary of State to the Minister of Foreign Affairs and International Cooperation

LI Dengju, Standing Member of CPC Sichuan Provincial Committee and Chairwoman of Sichuan Province Federation of Trade Unions

EU China Business Cooperation 

Chair and introduction: Didier Herbert, Director DG Internal Market, Industry, Entrepreneurship and SMEs

Gwenn Sonck, Secretary General of EU-China Business association

Wu Yi, Deputy Secretary of the Party Committee of Torch High Technology Industry Development Center, China's Ministry of Science and Technology

Alberto Figna, President of Parma Industrialist's Union

HUI Zhaoxu, Deputy Director, Chengdu Hi-Tech Industrial Development Zone

Alvise Biffi, Vice President of Assolombarda

Mario Zanone Poma, Honorary President of the Italian-Chinese Chamber of Commerce 

Business Support in the EU and China

Segree Dai, CEO of Enterprise Europe Network in China – EUPIC

Diego Sammaritano, Directorate General for Research and Innovation, EU Commission

Chris Cheung, Director of the EU SME Center

Simon Cheetham, Team Leader of the China IPR-SME Help Desk

Q&A

Conclusions

Didier Herbert, Director DG Internal Market, Industry, Entrepreneurship and 

19.30

19.00 - Transfer from Palazzo delle Stelline to the cocktail (one way only)

Cocktail offered by the Lombardy Region

Venue: Grattacielo Pirelli, 31st Fl. - via Fabio Filzi 22

all day

Visit to Parma

Field visits and meetings with local companies in the agro-food sector (optional and reserved only to 30-35 selected Institutions and companies)

Organized and offered by Parma Alimentare